The current world is the world of high speed internet. Now people can take news from any part of the world through the internet while sitting at home. The business medium that has developed around this internet system is called digital marketing. Digital marketing is the way products or businesses are promoted through online media such as Google, Facebook, YouTube, Websites.
Why do digital marketing?
You can promote your company’s products. You can let people know about your company’s products through Facebook or website. Digital marketing is the fastest and most effective way to reach any product customer. You can easily deliver your company’s product, your business, clients’ product or business to customers through digital marketing.
How and through what to do digital marketing?
Now the question is which is the most suitable medium for digital marketing, Facebook or website or YouTube. Here you have to keep in mind one thing, which medium more people come every day and why. Such as YouTube; Most of the people come here to watch entertainment type videos, news etc. Some of these come again to watch educational videos and verify a product.
But not many visitors come to Facebook with such desire, most of them come to read news on Facebook. But many times more people use Facebook than YouTube.
Suppose again, website or e-commerce website. One of the ways visitors come here is through search engines.
Which medium will be better to use now will depend on the type of your product or business.
Types of Digital Marketing;
- Social media marketing
- Search engine optimization
- Content marketing
- Search Engine Marketing
- Email marketing
- Web analytics
Social media marketing
Marketing through social media like Facebook, YouTube, Pinterest, Twitter, Instagram, LinkedIn, Reddit etc. is basically called social media marketing. Currently, social media marketing is more popular.
Search engine optimization
The strategy of increasing visitors through different search engines is called search engine optimization. For example, Google Search, Bing Search, Yahoo Search, DuckDuckgo Search, Baidu Search, Ask Search.
Content marketing is the process of writing various blog articles / content, publishing it on a website and presenting it to the readers. The purpose of content marketing is to reach the desired visitors by writing a detailed article about a particular product or product and publishing it on a blog or website. In this case, SEO plays a key role in bringing the blog post to the first page of search engines.
Search Engine Marketing
Search engine marketing is about presenting your website articles as an ad on the first page of various search engines through money. This means that your website / blog / articles are shown on the first page of various search engines for payment. It has more visitors.
Email marketing is the process of informing customers about a product or business via email. Customers can collect emails from various companies, websites and provide detailed email information about the product / business.
Web analytics is the process of reviewing how many visitors are coming to a website every day and from which sources. There are more web tools including Google Analytics to monitor the analytics of a website. Using these tools, all the necessary information including the link, click, visit, response time of the website can be analyzed.